VMAP

Video Multiple Ad Playlist (VMAP) is a digital video advertising standard that allows content owners and distributors to define the structure and placement of advertising content within their video streams. It's a specification developed to provide video content creators and publishers more control over ad insertion, particularly in situations where they do not control the video player or its environment. VMAP is especially useful for managing ad inventory in on-demand video content, enabling the insertion of pre-roll, mid-roll, and post-roll ads, as well as overlay ads, at specified points within the video content.

VMAP works by creating an XML-based template that dictates how and when various ad breaks should appear within the video content. This template includes details such as the timing for each ad break, the type of ads that can be inserted (like linear or non-linear), and any restrictions or parameters for the ad content. When a viewer accesses the video, the VMAP template is used in conjunction with ad servers and video players to dynamically insert the appropriate ads at the defined points. This ensures a consistent and managed ad experience for the viewer, while giving publishers the flexibility to monetize their video content effectively.

The adoption of VMAP has been particularly significant for video-on-demand (VOD) platforms, as it addresses the challenge of integrating ads into content where the traditional linear TV model of scheduled ad breaks doesn't apply. By enabling a structured and customizable approach to ad placement, VMAP empowers publishers to maximize their ad revenue potential while maintaining a user-friendly viewing experience.

LINKS

• IAB: https://www.iab.com/guidelines/vmap/

• Google: https://support.google.com/admanager/answer/4539582?hl=en

• AdSpeed: https://www.adspeed.com/Knowledges/2011/Ad-Serving/VMAP-Video-Ad-Serving.html