ESAM

Event Signaling and Management (ESAM) is particularly crucial in the realm of dynamic ad insertion (DAI) for streaming video platforms. DAI is a sophisticated technology that allows for the seamless integration of targeted advertisements into video content in real-time, based on viewer data and content type. ESAM in this context is vital to ensure ad breaks in linear and live streams are signalled at the right point in time.

ESAM is typically used to insert information from the scheduling and playout system with an OTT streaming platform. Based on this integration, SCTE markers can be inserted in the stream. A successful integration means that the markers are placed perfectly accurate, down to the frame level.

LINKS:

• scte.org: https://www.scte.org/standards/library/catalog/scte-250-real-time-event-signaling-and-management-api/

• Amazon: https://aws.amazon.com/blogs/media/part-1-use-esam-in-aws-elemental-live-for-scte-35-signal-conditioning-and-input-switching/